Job Fairs > Job Fair Tips for Success
Job Fair Tips for Success
A well-developed plan for your Job Fair will help increase your chances for a successful event. Below are steps and strategies to assist you in your planning.
Before the Job Fair begins
Offer a seminar for employers that will address some of their critical issues:
Host workshops for job seekers, such as:
Ask employers for a brief company profile that can be available to job seekers.
Announce the list of participating employers. This offers publicity to the business, and gives job seekers the opportunity to research the company/organization.
Designate booths for every employer participant and make a floor plan that is distributed to job seekers to easily locate their employer of choice.
In coordination with participating employers, develop a generic work application form for job seekers to complete. Make copies, and distribute it to all employers. The Work Application (DET-5011) is ready-made for this activity.
Send this reminder to participating employers: If your company uses an on-line work application, bring brochures or informational cards containing company information and the web address of the application to distribute.
Develop a video of employees at work within the company and run it during the Job Fair so job seekers can see what it is like to work at that business/organization.
Make sure your location provides ample space for your event: adequate parking, tables, seating, and so on, down to the pens job seekers will need to complete applications.
Door prizes, given away every half-hour, make a nice "perk" for job seekers and a good marketing tool for employers. Ask for employer contributions to this effort.
Make arrangements to provide a copier on site. In exchange, you can give a copier rental firm free exposure.
Encourage job seekers to present resumes to Job Center staff. Staff can then make copies, organize the resumes according to broad occupational groups and offer the packet to employers participating in the Job Fair. This may be offered to employers as a fee-for-service.
Have representatives or advocates for special interest groups present (determine this based on your population), such as:
Invite local transit services to provide information about bus routes, fares, to the event. They might be invited to sell bus passes or distribute route information (connecting to participating employers) during the event.
Include a booth for state government jobs, and Apprenticeship opportunities.
Invite a local childcare referral service to offer information about day care providers, sick child care options, and so on.
Provide something for kids to do (and advertise this in your flyers!):
Advertise your event in creative ways:
Use your community organizations to promote your event:
Make sure the staff knows what to do:
Hand out information about your programs and contact persons.
Make sure all literature, signage, and displays have been proof-read for accuracy. Twice!
Provide a break room for employers and serve a lunch (box lunch, sandwich buffet, etc.). Build the cost into the booth fee. Cookies and soda are also a nice touch
Periodically, offer to get soda, coffee and snacks for employers who cannot get away from their booths.
Staff can offer to relieve the employer to give him/her a chance to leave the booth for a bit.
Provide a list of employer events and services at every booth to promote your Job Center. Post job seeker events and services near the entrance or provide a flyer at the registration table.
Register everyone who participates with name, phone number and address, to add to a mailing list.
Offer to assist employers with booth set-up and take-down to unload and load booths, equipment and materials.
Allow companies to display their products (in such businesses as tractors, autos, boats, etc) outside the building for an interesting attention-grabber.
Encourage businesses to offer tours of their facilities to job seekers.
Involve your local high school students as "helpers" during the Job Fair. This initiative will also help make the Job Center connection to the classroom and the classroom to work.
Have a great and successful event!